About Us — PlayLinkUp | Social Games Australia

Friends enjoying social games at PlayLinkUp

Our Story

PlayLinkUp was founded in Sydney, Australia, with a simple mission: to create a fun, free, and responsible social gaming platform for Australian adults. We believe that entertainment should be accessible to everyone — without any financial commitment.

Our team of passionate developers and game designers has crafted a collection of engaging social games that bring people together. From spinning the wheel of fortune to flipping tokens, every game on our platform is designed to entertain, not to exploit.

We are proud to be an Australian business, operating under Australian law and committed to the highest standards of player safety and responsible gaming.

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Our Values

Everything we do is guided by these core principles.

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Entertainment First

Our games are built purely for fun. No financial incentives, no pressure — just great entertainment for adults.

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Player Safety

We take player wellbeing seriously. Our 18+ verification and responsible gaming guidelines protect our community.

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Australian Community

We're proud to serve the Australian community and celebrate local culture in everything we create.

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Privacy & Transparency

We handle your data with care and are fully transparent about how we use it. Your privacy matters to us.

Our Australian Partners

PlayLinkUp is proud to be associated with leading entertainment venues across Australia.

The Star Sydney

A premier entertainment destination in the heart of Sydney, offering world-class gaming and hospitality experiences.

📍 80 Pyrmont St, Pyrmont NSW 2009, Australia

Crown Melbourne

Melbourne's iconic entertainment complex on the Yarra River, featuring a wide range of social and gaming activities.

📍 8 Whiteman St, Southbank VIC 3006, Australia

The Treasury Brisbane

Brisbane's historic entertainment venue in the heart of the CBD, offering a unique blend of heritage and modern gaming.

📍 130 William St, Brisbane City QLD 4000, Australia

SkyCity Adelaide

Adelaide's premier entertainment hub in the city centre, combining dining, entertainment, and social gaming experiences.

📍 North Terrace, Adelaide SA 5000, Australia

Crown Perth

Western Australia's largest entertainment complex, situated on the banks of the Swan River in Burswood.

📍 Great Eastern Hwy, Burswood WA 6100, Australia

SKYCITY Darwin

The Northern Territory's leading entertainment destination, offering a vibrant mix of social games and hospitality.

📍 Gilruth Ave, Mindil Beach NT 0820, Australia

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Responsible Gaming

PlayLinkUp is committed to promoting responsible gaming. All games on our platform are free-to-play and intended purely for entertainment. We do not offer real-money gaming or gambling of any kind.

If you or someone you know is struggling with problem gambling, please reach out to the Gambling Help Online service at gamblinghelponline.org.au or call 1800 858 858 (free, 24/7).

About PlayLinkUp